Join Nigel French for an in-depth discussion in this video What to include, part of Designing a Business Card With Illustrator CS3.
Gone are the days when you can just put your name and a phone number on the business card. There are so many ways of reaching us these days that we have loads and loads of information to include on our business card and we need to decide which pieces of information to actually put on the card. Obviously we want the company name and logo, the company tagline that explains what the business is, your name obviously. Address, now here is one where maybe we don't want the address. But ask yourself this. Does not including your address make you seem unreliable or perhaps a little bit flighty? Phone number, we want to include the phone number, obviously. Mobile phone, almost certainly.
Maybe there is only one phone, maybe someone has only a mobile phone. In the UK, you can tell whether a phone is a mobile phone by it's first five digits. That's not the case in the US. Does having just a mobile phone, if that's what you decide, does it make you seem like you are a bit fly-by-night? Fax. If you have one and you use it then obviously you want to include it. E-mail, website, definitely. And then things like Skype and AIM, do we want to include these? Probably not. But if you are doing business a lot through these media then maybe. So we have here a lot of potential information.
You need to decide which of these elements are appropriate to your business.