Join Von Glitschka for an in-depth discussion in this video What to do when a client rejects your design, part of Foundations of Logo Design.
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Revision should be an expected part of the creative process.…We're not creating fine art, so our opinion no matter how reasonable and well…grounded regarding a design, can still be trumped by a clients decision making process.…So our logo design process should have distinct stages of development.…This will help keep the communication between the designer and client clear.…Each party will then know what to expect of each other at each stage.…
And if a problem arises during the course of a project, it's easier to isolate where…it went off the rails. And makes fixing a problem easier for…everyone involved. If your client accepts your design…direction, that's great. Just make sure you document their…acceptance before you provide the final deliverables.…If your client can't pick a direction from the initial logo designs presented or…rejects all of them and isn't providing any additional information to keep the…project moving forward. Then, it's time to move into the triage…stage and attempt to improve the communication and resolve the problem.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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