Learn about the design and delivery process for a brand identity project.
- [Voiceover] Hi, there. My name is Justin Seeley, and I'm a staff author for the design segment here at Lynda.com. Welcome to Creating Brand Identity Assets. This course is meant to give you a brief overview of how to create and package deliverables for a brand identity project. We'll start off by covering things like the differences between logos, branding, and identities. We'll also cover the principles of effective identity systems, and I'll give you several courses to take here at Lynda.com to improve your branding skills. Finally, I'll walk you through presenting your deliverables to your client, where we'll cover things like presenting the final logo, developing a color and style guide, and I'll even walk you through various methods of delivering your final project to your client, as well.
This is going to be a quick but fun course, and I think even a seasoned designer might pick up a thing or two. So, if you're ready, let's begin Creating Brand Identity Assets.