Join Deke McClelland for an in-depth discussion in this video Welcome, part of Creating and Adapting a Logo.
- Hi, I'm Deke McClelland. Welcome to my course, Creating and Adapting a Logo. The concept is simple: we're gonna create an eye-catching, easily-recognizable logo and then we're going to adapt it to a handful of increasingly device-independent applications. But as simple as that sounds, it requires a lot of planning and refinement. After all, what we're trying to make here is the perfect piece of iconography, something that identifies our client up-front and keeps them in the public's imagination for the long haul. For purposes of this course, let's say that our client is a space tourism company, called Frontiers Unlimited.
This is a start-up that's venturing into unknown territory with no track record, but a very big ambition. They wanna bring their customers to space. They have grand ideas that translate into brand promises, they sincerely wanna do good work, and they hope that others see the merits of their ways. In other words, they're just like your client, or your business. Where a logo is concerned, we all wanna communicate our personal or corporate values in a single, unforgettable icon. In this course, I'll take you through the entire logo process, from brainstorming to development, from base art to topography, from spot color for print to device-independent shading, all the way into the heady world of photo realism.
We start with lots of sketches, move on to lots of Illustrator, and finish with lots of Photoshop. In the end, we'll have a few beautiful items to show for our work, and we'll have a memorable logo.
- Identifying the brand's objectives
- Sketching a design
- Drawing the artwork in Illustrator
- Selecting the perfect font for a logo
- Adding type
- Choosing and assigning spot colors
- Adding vector-based shading with gradients
- Using photographic details for a more photorealistic look
- Changing the orientation of a logo