Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
- [Voiceover] We're all well aware of the larger branding agencies and their well-oiled systems of developing and promoting their clients' brands. But not every client is a multi-national corporation that can afford to have a team of designers from a big branding agency working on their behalf. In this course, we'll be covering working with clients while managing their expectations. How to do meaningful research and preparation for design.
Exploring potential design concepts and directions. Understanding craftsmanship within the design process. effective formats for presenting your work. Managing and replying to client feedback. So whether you're an independent designer, a boutique design firm employee, a marketing person, or an in-house creative at a larger company, you can take the information I rely and easily adapt it into your own creative workflow.
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.