Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
- [Voiceover] We're all well aware of the larger branding agencies and their well-oiled systems of developing and promoting their clients' brands. But not every client is a multi-national corporation that can afford to have a team of designers from a big branding agency working on their behalf. In this course, we'll be covering working with clients while managing their expectations. How to do meaningful research and preparation for design.
Exploring potential design concepts and directions. Understanding craftsmanship within the design process. effective formats for presenting your work. Managing and replying to client feedback. So whether you're an independent designer, a boutique design firm employee, a marketing person, or an in-house creative at a larger company, you can take the information I rely and easily adapt it into your own creative workflow.
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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