Join Nigel French for an in-depth discussion in this video Warping type, part of Designing a Logo.
Some logos that use warped type and in the case of this one here, Latitude,…extruded type to create 3D drop shadow. Let's explore these options.…In Illustrator, you can see the exploration I would be making here, starting…with a simple piece of type, warping it and then experimenting with the 3D…Bevel option and then applying a gradient to the type. So let's do this from scratch.…I'm using a font called Arnold Boecklin. It's a very art nouveau…style of font, kind of suggested by the Latitude logo. I'm not sure I would…ever really use it in real life but now is my opportunity to cut loose and…experiment with this one.…
I'm going to come to the Effect menu and down to Warp where I'm going to apply…this as a live effect, an Arc. And 13 degrees is probably just about right,…okay? Lovely. And next what I'm going to do is I'm going to convert my type to…outlines. So that's going to be necessary so that I can apply a gradient to it.…If I want to commit to that angle or that degree of arc, I might want to expand…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more on this topic by visiting graphic design on lynda.com.
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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