Join Nigel French for an in-depth discussion in this video Using transparency, part of Designing a Logo.
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So here we have some logos that use transparency. Technically speaking, the bp…logo could be created without transparency although as we will see it's going…to be very easy, perhaps easier than any other technique to achieve this kind…of effect using transparency.…I'm now going to go over to Illustrator and take a look at applying some of…these techniques to my logo. Okay, here I am in Illustrator. Let's take a look…at how some of these effects were created, beginning with this one. And what…I'm going to do here is I'm going to zoom out, Apple+0. I'll select that and…now I'm going to duplicate it down to the bottom of my page, holding down the…Alt key and then I'm going to zoom in on that area, Apple+Spacebar or Ctrl+Spacebar,…and click and drag over that, and I'll keep that one as visual…reference and we'll just create it from scratch. So I'll type in my type and in…this case I'm using the Franklin Gothic font, and it's Franklin Gothic Medium.…
Let's increase the type size on that, Apple+Shift+> or Ctrl+Shift+> and we'll…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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