If illustration isn't your strong suit, you might want to use photography in your sell sheet. Additionally, if you are selling a product, then photography might be the best choice. Learn when to use photography and when to avoid it.
- [Narrator] The first thing to consider…before wireframing your design…is whether or not you will be using photography.…Most high impact sell sheets…rely heavily on photography,…simply because photos are often used…to sell physical products.…We've already touched on…some photography best practices,…when talking about making your product…or what you're selling…the star of your sell sheet.…Beyond best practices…for your standalone product photos, though,…there are a few other things to consider…when using photography in your sell sheet.…
If you're using photos of people in them,…make sure that the people…are distinctly happy and/or impressed,…as they're interacting with your product.…Additionally, make sure your product…is still a large part of the overall image,…since it's the real star.…Try to avoid black and white photos.…A sell sheet is meant to engage your audience…and excite them about your product or service,…so vibrancy is key.…This rule should only be broken…if your brand guidelines call for it.…
As an example,…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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