Join Von Glitschka for an in-depth discussion in this video Using persuasion techniques, part of Foundations of Logo Design.
Whether you ever realized it or not, your job as a designer is to persuade.…That comes pretty easy for most of you when you design with visual graphics and text.…But when faced with a problem, such as a client not liking any of your logo…directions, persuasion can become an uncomfortable form of communication.…When you have to use the spoken word instead of visual images to persuade.…Of course, I'm assuming your designs are appropriate and on target for the intended audience.…
If your logo directions are just lame, then you probably shouldn't be trying to…persuade anyone to reconsider them. So, assuming the former, here are several…simple persuasion techniques to assist you in this type of situation.…The audience argument. Most solid business people understand…marketing basics and the importance of marketing.…Mainly because it's driven by a return on investment, or ROI.…Which makes it fact, not subjective opinion.…
So to help them view design from the same ROI perspective means you sometimes have…to point out to the client that they're not the final audience for the logo.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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