Join Nigel French for an in-depth discussion in this video Using negative space effectively, part of Designing a Logo.
One of the hardest tricks to pull off in a logo is to use negative space…effectively. But when you can do it, it really makes the difference between a…mediocre logo and an excellent logo. Let's take a look at these very popular…examples. Beginning here with, you might say, is the most famous logo of all…time and it's so simple and yet so effective the way the E and the X are…brought together, so the negative space that's left, makes the arrow.…That didn't happen by accident.…Also, the World Wildlife Fund; how the shape of the panda is just suggested by…the negative space, brilliantly simple. Likewise with the Champions League in…the football. The Siegel in the Bank of America. The way the part of the A is…rubbed out in the V&A logo. A major part of the success of these logos is the…way that they use negative space. Let's see if we can try and do something…similar with our logo in Illustrator.…
So, as I'm sure you know by now, we are working on a project, a logo for a…company called Deep Green, a garden design company. Of course, you are probably…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
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