How to Effectively Use Negative Space in Logo Design


show more Using negative space effectively provides you with in-depth training on Design. Taught by Nigel French as part of the Designing a Logo show less
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Using negative space effectively

One of the hardest tricks to pull off in a logo is to use negative space effectively. But when you can do it, it really makes the difference between a mediocre logo and an excellent logo. Let's take a look at these very popular examples. Beginning here with, you might say, is the most famous logo of all time and it's so simple and yet so effective the way the E and the X are brought together, so the negative space that's left, makes the arrow. That didn't happen by accident. Also, the World Wildlife Fund; how the shape of the panda is just suggested by the negative space, brilliantly simple. Likewise with the Champions League in the football. The Siegel in the Bank of America. The way the part of the A is rubbed out in the V&A logo. A major part of the success of these logos is the way that they use negative space. Let's see if we can try and do something similar with our logo in Illustrator.

So, as I'm sure you know by now, we are working on a project, a log...

Using negative space effectively
Video duration: 5m 33s 2h 57m Intermediate

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Using negative space effectively provides you with in-depth training on Design. Taught by Nigel French as part of the Designing a Logo

Subject:
Design
Software:
Illustrator InDesign
Author:
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