Join Von Glitschka for an in-depth discussion in this video Using the exercise files, part of Learning Logo Design.
I've provided some exercise files and some extra creative resources that'll be available to all Lynda.com members to help you get the most from the movies in this course. They can be found in the Exercise Files tab on the Course Details page. There are examples of forms in this course that have taken me 20 years to create. All these resources are thoroughly documented, and you'll be able to learn and use the methodology in your own creative projects.
So let's get started.
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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