Good data is imperative to a successful sell sheet, but so is the way that data is organized. In this video, review the subtle ways your data visualizations can make or break your final product.
- [Narrator] Great sell sheets don't just make claims,…they rely on data to back up their claims.…So, whether that data made it…into your three key differentiators or not,…it might make sense to include it…as part of your sell sheet.…Not every sell sheet needs data…to help drive their point home,…but many are strengthened by it.…Let's consider how data should be incorporated…in the overarching layout of your design.…First, unlike an infographic in which data visualizations…are used throughout the piece,…a sell sheet should have one section…dedicated to data to ensure…it isn't overwhelming and it doesn't deter…from the product itself.…
With only one page to catch someone's attention,…you don't want to clutter the message…with too much data.…So consider showing three to four main datasets at most.…The way you present your data makes a difference as well.…For example, this sell sheet…from my favorite apparel company Sportique…is using data to help push their value…and key differentiators in a unique way.…By viewing the three stats, you can see…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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