Join Nigel French for an in-depth discussion in this video Using company initials to create a monogram, part of Designing a Logo.
Some examples of logos that use as their main design element the initials or…the initial letter of a company. Let's explore this approach working with our…logo in Illustrator.…Here are some approaches that I have taken. Starting up at the top left I have…combined the two letters into one. I'm not sure I'm crazy about it but it's an…interesting exercise to see how this is done, so let's take a look at it.…I'm using this version, I do here not Franklin Gothic but rather I'm going to…use Gill Sans which also has that beautiful two story G that's so decorative and…gives us so many possibilities to work with.…
Now on top of that it might be tempting to try and do this to lower case D on…top of it but when we look at the letter shapes carefully we see that the size…and shape of the counters are just so different, that's not really going to…work. So what will I'm going to do to create the D is I'm just simply going to…make a vertical stem that attaches to the G.…I'm just going to use this D as an indication of how wide and how tall that…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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