Join Von Glitschka for an in-depth discussion in this video Using close-to-final comps, part of Foundations of Logo Design.
When it comes to communicating ideas with a client, I never show non design clients…my pencil sketches. I found that doing so simply exceeds most…peoples ability to see the potential in what a rough idea could eventually become.…And that runs the risk of limiting the creative exploration before it ever truly…begins so I wouldn't suggest you ever do that.…With larger agency projects it's acceptable to show pencil sketches because…you are dealing with creative people who have no problem visualizing potential from…rough thumbnail drawings. When it comes to presenting logo…directions to clients, non-agency clients specifically, I show what I call close to…final comps. All directions look like final art so as…to remove any possibility of the client not being able to bridge the gap between…my ideas and what the final form will look like when used.…
It helps to even mock up simple items to show each direction in context such as a…business card or even a tee shirt. This helps to reveal the big picture view…of the logo and eases the client's decision making process by disclosing how…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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