Join Nigel French for an in-depth discussion in this video Understanding your client's needs, part of Designing a Logo for a Media Company.
Once you have a feel for the scope of the project, it's time to understand your client.…Beginning with the basics, what's the company name, where's the company based,…how long has it been in business, how many employees does it have, what does it…do, what challenges does it face and who's the competition?…In our fictional project for Red30 Media, these are the answers to those questions.…Based in Los Angeles they've been around for six months, over the course of that…time they've grown from 3 to 15 employees.…
They produce video for the web, but challenges they perceive themselves as…facing are capturing public attention, working in a saturated market, keeping…pace with technology.…The competition as they perceive it, are other small media companies, as well as…larger film and television production companies.…Once you have this basic information, it's time to dig a little deeper.…
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos