Understanding lettering lingo

- It's said that you need to know…the rules before you can break the rules.…So in this movie, we're going to take a look…at the various details regarding letter forms in general.…This will help us define their use.…Many of the rules people hold to…regarding typography proper can and should be…thrown out the window when approaching hand lettering.…When you create, if you think something looks better,…yet it's contrary to the established norms,…I think that is what being a designer is all about.…

So embrace your creative prerogative.…If you're a type nerd, you may…completely disagree with this approach.…That's okay, because this course is just showcasing…how I choose to approach hand lettering.…That said, understanding certain principles…regarding type can assist us…in our hand lettering efforts regardless…if we choose to adhere to them or not.…So let's take a look at the lettering lingo…that defines the details of type in general…so we'll be fully aware of them when drawing out…our hand-lettered designs.…

Before we jump into this, I should point out…