Join Nigel French for an in-depth discussion in this video Type on a cube, part of Logo Design: Techniques.
- [Instructor] In this movie, I'm taking as my inspiration…the wonderful Bread Box logo,…which is just two pieces of type mapped to a 3D cube.…Very simple, but very effective.…So I'm using a five-letter word, and a three-letter word.…I have a square that will become a cube.…My type, which has been converted to outlines,…it began as Balboa Extra Condensed,…my type will need to be converted to a symbol…before it can be mapped to the 3D object.…
But, preparation is really going to pay off here,…so before I do that,…I want to make sure the type fits over the surface,…and the word Mix does, no problem.…Heady is more complicated because, as we can see,…it goes across two surfaces.…So I'm going to select my square,…I'm going to copy, I'm going to paste it in front.…Command + C, and Command + F.…And then, on the copy that is in front,…I'll come to my left reference point,…and increase its width to 120 millimeters,…and then press Command or Control + 5,…which will convert it to a guide.…
So now when I move this down into position,…
- Generating logo ideas
- Choosing the right typeface
- Designing with simple shapes
- Adding shine, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Preparing final files
Skill Level Beginner
1. What Makes a Good Logo?
2. Exploring Type Variables
3. Type Treatments
4. Designing with Simple Shapes
5. Logo Motifs
6. Logo Effects
7. Choosing Logo Colors
8. Lines and Stripes
9. Simple 3D and Shadow Effects
10. Finalizing the Logo
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