Join William Everhart for an in-depth discussion in this video Type considerations, part of Illustrator: Package Design.
…Let's take a look at some of the more…common issues that arise with text and some possible solutions.…Now let me remind you, these are generalized…solutions and they should work in most instances, but…be sure to check with your print professional for…their specific printing requirements when it comes to text.…So, the first issue that I want to…crossover here is the Serif versus Sans Serif.…Now, you're going to use both kinds of fonts here, both Serif and Sans Serif.…And really where the problem lies is with the Serif font.…
So I have Times and then I have Arial here.…So obviously Times being the Serif, it's got the little wings on it here.…And this is not so bad here because a,…it's one color, it's just black, and it's fairly large.…Now the same holds true over here with the Arial.…Nice and clean, you can read it.…The type face itself is maybe a little bit bolder.…But everything looks good.…Where things start to fall apart is when we start taking…a Serif font and instead of making it positive text as…we see here, the letters are a positive color, a black,…
- Choosing a package type
- Determining package size
- Examining design considerations
- Creating a mockup
- Laying out your package design
- Creating your own barcode
- Preparing artwork
- Creating a 3D structure
- Incorporating cutting die CAD
- Creating a print-ready PDF
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
1. Before You Begin
2. Design Considerations
3. Preparing the Package Structure
4. Laying Out Your Design
5. Adding Barcodes
6. Proofing Your Design
7. Working with CAD
Adjusting a dieline4m 34s
8. Preparing Your Design for Printing
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