Join Nigel French for an in-depth discussion in this video Tracing hand-drawn type, part of Designing a Logo.
There are many, many successful logos that use hand-drawn type. And with hand-…drawn type you can convey a really personal, informal, friendly feel. But what…we don't want to do, if we going to go down this route, is that we don't want…to use a script typeface because if we do, it's going to look exactly the same…as somebody else's logo who used the same script typeface. Much better to draw…our letters ourselves and also much more characterful.…
So I'm going to look at two different approaches to creating hand-drawn letters…in Illustrator. I spoke to my client and I said, "How's your handwriting?" and…she said, "Well, it's not bad." So I had her write out the name of her company…and I scanned it and that's what I have here. And then with that scan I Live…Traced it. And this is the result I got or rather this is the cleaned up…result I got.…So let's just quickly run through that. I won't subject you to watching me…clean it up too much because that's a little bit tedious to watch. But I'm…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more on this topic by visiting graphic design on lynda.com.
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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