There are typically three types of sell sheets that audiences expect: a document that sells a specific product or service, a document that businesses use for fundraising purposes, or a document that businesses use to be acquired. Learn what makes each type unique.
- [Instructor] It's tempting to dive right into design.…But if you do that, you'll likely find yourself…developing content that is easy to design…rather than choosing the best messaging to showcase.…So when creating a sell sheet,…you should always start with outlining your content…and determine which type of sell sheet…will best accomplish your goals.…There are three types of sell sheets that audiences expect,…a document that sells a product or service,…a document that a business uses for fundraising,…or a document that businesses use to be acquired.…
Your product or service should stand out…as the focal point of your design,…with key benefits clearly called out.…In other words, your product or service…should be the star of the piece,…with your brand playing a supporting role.…When fundraising, it's not unusual…that the product or idea is not yet complete.…A great way to handle this…is to take some time to get detailed illustrations…that can bring to life your product as best as possible…and make it the center or focal point of your design.…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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