From the course: Design a High-Impact Sell Sheet

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Three types of sell sheets defined

Three types of sell sheets defined - Illustrator Tutorial

From the course: Design a High-Impact Sell Sheet

Start my 1-month free trial

Three types of sell sheets defined

“

- [Instructor] It's tempting to dive right into design. But if you do that, you'll likely find yourself developing content that is easy to design rather than choosing the best messaging to showcase. So when creating a sell sheet, you should always start with outlining your content and determine which type of sell sheet will best accomplish your goals. There are three types of sell sheets that audiences expect, a document that sells a product or service, a document that a business uses for fundraising, or a document that businesses use to be acquired. Your product or service should stand out as the focal point of your design, with key benefits clearly called out. In other words, your product or service should be the star of the piece, with your brand playing a supporting role. When fundraising, it's not unusual that the product or idea is not yet complete. A great way to handle this is to take some time to get detailed illustrations that can bring to life your product as best as…

Contents