Textured Type Techniques

- My name is Todd Gallopo, and I'm the creative director at Meat and Potatoes in Los Angeles. I've been designing tasty creations over the past 24 years for rock stars, celebrity chefs, startup brands, and established global brands. Every project I design requires a unique solution, and my approach to each one varies depending on the client. In this course, I'm going to share some tricks that we use in the studio. Now, my designers prefer that I not share these type techniques, because they reveal some of the secrets behind the typography that we create.

But they're not proprietary by any means. And many designers around the world use them. However, everyone approaches them differently. So, I'll show you my approach on how to create hand-cut type, hand-transferred type, and hand-drawn structured type. And we'll take a look at ways that you can develop your own style to create your very own textured type looks. While each technique produces completely unique results, they all have one thing in common. They require getting away from your computer for a few minutes and making type with your hands.

That's right. Not a keyboard, and not a mouse. Well, we'll use those to get started. But your hands, these two things. Now don't freak out and hit the Pause button, because this is going to be fun. If you've ever wondered how the type you see on everything from film posters to products gets textured, then keep watching. I'll show you. So get ready, crack your knuckles if you must, roll up your sleeves, and let's get started.