Join Nigel French for an in-depth discussion in this video Taking inspiration from patterns, part of Logo Design: Techniques.
- [Instructor] Here are examples of how…to take logo design inspiration from images as wide ranging…as cracks in the pavement, tidal patterns on the beach,…and ridge patterns in a sand dune.…Firstly, the cracks in the pavement.…So what I'm going to do here is I'm going to get this image…and I'll make a copy of it over here.…I'll hold down the Option or Alt key and the Shift key…and just drag that over.…And I'm going to lock that Command or Control two.…
I'll choose my Rectangle tool and hold down the Shift key…and I'll draw a square on top of that.…I'll make sure that the square has a stroke but no fill.…So I just switched the values that I formerly had…so I now have a white stroke and no fill.…I'll use my Line tool and then just very roughly…replicate the pattern of the cracks.…
Okay I think that's probably enough right there.…I'll also press the L key to access my Lips tool…and let's throw in a couple of circles.…One there and one there.…I want the circles to be white,…so I'll press Shift + X to switch…to having a filled circle rather than a stroked circle.…
- Generating logo ideas
- Choosing the right typeface
- Designing with simple shapes
- Adding shine, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Preparing final files
Skill Level Beginner
1. What Makes a Good Logo?
2. Exploring Type Variables
3. Type Treatments
4. Designing with Simple Shapes
5. Logo Motifs
6. Logo Effects
7. Choosing Logo Colors
8. Lines and Stripes
9. Simple 3D and Shadow Effects
10. Finalizing the Logo
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.