Join Von Glitschka for an in-depth discussion in this video Style guides made simple, part of Foundations of Logo Design.
Brand style guides for multinational corporations are dense tomes of…information, rules and regulations, sample usages, a legion of nebulous facts, brand…psychobabble, and legalese that lawyers craft, copywriters cringe over, and most…people who use it, never read. We're going to drastically simplify the…style guide process. Once the design has been selected,…revised, and approved, it's time to set up the final art files.…These files will be directly referenced to in the style guide I'll provide to my…client as well. Unless specifically requested, I always…provide the source Ai files to my clients. Mainly because a native format like Ai…allows my client to port out any type of graphic image they may need for a wide…range of usages. I provide my logo files in three color modes.…
CMYK, spot, and black and white. I also standardize all my file names to…align with the style guide call outs and include simple descriptions that define…the usage of a given format. This way, my client can turn the PDF style…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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