Join Von Glitschka for an in-depth discussion in this video Sonia Greteman, part of Foundations of Logo Design.
…The next designer I want to share with you is Sonia Greteman.…And Sonia is based out of Wichita, Kansas.…And in my opinion, she is one of the best logo designers in our industry.…I know she's been a huge inspiration to me, and…her work brings such a fresh approach to visual identity.…So many cool marks over the years that I have seen come out of her design studio.…And so I want to share this one project with you.…These are four marks that were explorations for a…new identity for a home furnishing store called Abode.…
The nice free flowing organic flair and sparse use of…color really work well here to establish a strong mark.…She uses shape association, which we covered previously in…this course, to form a subtle B to reinforce…the brand naming of this business.…And these all have a nice, kind of a humanity vibe to them.…The final mark chosen was this one, which plays up the…B really well, and even though it has a figure embedded.…It's a universal style that is both gender and racially neutral.…
And that's important when it comes to identity, especially if…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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