Review the answers for the three worksheets based on a fictitious company, product, or service.
- [Instructor] Now that you've taken the time…to fill out your content worksheet,…I wanted to share mine.…I've gone through and answered all of the questions…based on Killer Infographics, the company I own.…We're a service-based company,…so I chose to use the service-based content worksheet.…As I go through the customers,…it's clear that brands are my top customer that matter.…That's why I have highlighted brand throughout.…But ultimately, we primarily work with Fortune 500 brands,…and then from there, we work with nonprofits,…government agencies, and educational institutions.…
And then from there, startups…that want to establish their selves…into a multimillion dollar business or brand.…And so, this helped me realize…that brands are the core audience that we serve.…When it comes to the problems that we try to solve for,…I'm not going to read this paragraph to you word for word,…but the basic premise of it is…that today's audiences are already speaking…a visual language with one another.…People are doing this through Snapchat,…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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