From the course: Design a High-Impact Sell Sheet

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Solution: The content worksheet

Solution: The content worksheet - Illustrator Tutorial

From the course: Design a High-Impact Sell Sheet

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Solution: The content worksheet

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- [Instructor] Now that you've taken the time to fill out your content worksheet, I wanted to share mine. I've gone through and answered all of the questions based on Killer Infographics, the company I own. We're a service-based company, so I chose to use the service-based content worksheet. As I go through the customers, it's clear that brands are my top customer that matter. That's why I have highlighted brand throughout. But ultimately, we primarily work with Fortune 500 brands, and then from there, we work with nonprofits, government agencies, and educational institutions. And then from there, startups that want to establish their selves into a multimillion dollar business or brand. And so, this helped me realize that brands are the core audience that we serve. When it comes to the problems that we try to solve for, I'm not going to read this paragraph to you word for word, but the basic premise of it is that today's audiences are already speaking a visual language with one…

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