Join Von Glitschka for an in-depth discussion in this video Solution: Author logo for , part of Foundations of Logo Design.
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The creative challenge I gave you was to read through the creative brief I provided…for a new pharmaceutical product called Adnyl.…Once again, that's Lynda spelled backwards.…So how did you do? Did you draw at least 40 thumbnails?…Did you discover any clever concepts or visual twists while you were processing…the information and sketching out your ideas?…Ideation is all about discovery. Unveiling concepts and meaning through…visual solutions based on a well defined foundation of information.…
Glean from your client and their product or service.…Let me share with you some of the sketches I developed for this creative challenge.…And show you the ideas I came up with based on the same creative brief I…provided to you. This shows all the totality of sketches I…created for this project. Since this project, according to the…creative brief is a pharmaceutical product which is geared for improving cognition…skills and memory and thinking. I did a lot of research based off of the…human mind and how thoughts are relayed and transferred and from that I started…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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