Join Von Glitschka for an in-depth discussion in this video Slow-boiling ideas, part of Foundations of Logo Design.
Once you've taken in all the research and information you've gleaned and discovered,…I recommend you sit on it for a while and let the information steep.…Brewing ideas is like brewing tea. If you poured hot water over the tea bag…and immediately pulled the bag out of the cup and drink the tea.…It wouldn't taste very good because you didn't give the ingredients enough time to…steep and form the flavor that you enjoy. The same is true with logo development.…
You have to collect the right information, but that isn't enough.…You need to let the information steep long enough that you can glean a tasty design…from it. It always bugs me when an agency dumps a…ton of content on me, such as a dense creative brief, or a gallery of images, or…a virtual mood board. Then, a few minutes later, after I receive…it via e-mail, they call me up and ask, so can you have something by the morning?…This makes me creatively cringe. I know myself.…
I need time to take in information and let my brain process it adequately.…We all hear the saying, necessity is the mother of invention.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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