From the course: Color for Design and Art
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Simple but powerful ways of using color - Illustrator Tutorial
From the course: Color for Design and Art
Simple but powerful ways of using color
- This course talks about coming up with active color schemes that have anywhere from, you know, three to a dozen or more colors in them. Now here, I want to pull back a little bit, and remind us that yes, there are also really powerful, eye-catching and thematically charged ways of using just one color within a layout or an illustration or one color plus black. So let's talk about it, and I'll use a fictional ice cream company's branding to demonstrate some points. It just so happens that my imaginary ice creamery specializes in strawberry sherbet. So I'll be working with a bright strawberry spot color. PMS 177 to demonstrate how this one color or, you know, this color with or without black, could be used to powerfully promote the company through its business card, its packaging and a promotional poster. For starters, let's work on the company's business card, and since we're going to limit ourselves to just one color of ink while aiming for a powerful and passionate presentation…
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