Join Jim Krause for an in-depth discussion in this video Simple but powerful ways of using color, part of Color for Design and Art.
- This course talks about coming up…with active color schemes that have…anywhere from, you know,…three to a dozen or more colors in them.…Now here, I want to pull back a little bit,…and remind us that yes, there are also really…powerful, eye-catching and thematically charged ways…of using just one color within a layout…or an illustration or one color plus black.…So let's talk about it, and I'll use a fictional…ice cream company's branding to demonstrate some points.…It just so happens that my imaginary ice creamery…specializes in strawberry sherbet.…
So I'll be working with a bright strawberry spot color.…PMS 177 to demonstrate how this one color…or, you know, this color with or without black,…could be used to powerfully promote the company through its…business card, its packaging and a promotional poster.…For starters, let's work on the company's…business card, and since we're going to…limit ourselves to just one color of ink…while aiming for a powerful and passionate presentation,…let's not mess around with how we use our spot color.…
Primarily aimed at designers and illustrators, the course leans heavily toward digital tools such as Photoshop and Illustrator, but concludes with some challenges using real-world media (inks and paints!), so members can get a solid understanding of mixing colors and what tools and combinations work best.
- Navigating the color wheel and color vocabulary
- Why a color's value is so important
- RGB vs. CMYK vs. spot
- Finding the perfect color
- Working with grays and browns
- Building a color palette
- Borrowing hues for palettes
- Establishing color hierarchies
- Fixing color problems
- Altering color in photos and illustrations
- Using texture with color
- Painting for learning and fun