Join Von Glitschka for an in-depth discussion in this video Sharing a vision, part of Learning Logo Design.
When you present a logo, you're telling a big picture story.…You want to frame the narrative so you paint a clear vision of where your client…can go, and how the new logo can play a part in taking them there.…You want them to capture the same vision, embrace it.…And get excited about the new possibilities it provides their business…so that they can elaborate on the vision and truly make it their own.…If all you're doing is creating visual choices and saying to your client, here…you go pick one. Then you're leaving the client on his own…to interpret what a design may mean and that's asking for trouble.…
So take the time to tell a good story so your client can effectively understand the…vision of what could be if they chose a given direction.…Here's an example, a local small business owner approached me about designing a logo…for his new business name Private Label Bottling Services.…Not a very original name, pretty pedestrian.…But putting his business name aside for the moment, I took the time to get to know…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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