Shape recognition

- Another great design device to use…in combination with hand lettering is shape recognition.…This also opens up opportunities to inject…illustration into your design in a fun and clever way.…People naturally gravitate towards familiar shapes,…and shape recognition is one way to capitalize on this.…It can also improve the communication of your design…by enhancing it with theme-supporting visuals.…Let's take a look at how we can use shape recognition…with our hand lettered artwork.…

When you create hand lettered design,…one of the fun things you can do…when you're drawing out your lettered forms…is replacing specific letter forms with visuals.…They don't actually have to be letters themselves,…people will read them correctly anyway…due to shape recognition.…Meaning, there was an interesting study done…years back where they removed a bunch of letters…from a paragraph, but people could still read it.…It's kind of that same principle.…

With this design specifically, once again,…it all starts in analog, I draw it out.…