Select the Appropriate Style


show more Selecting the appropriate style provides you with in-depth training on Design. Taught by Von Glitschka as part of the Drawing Vector Graphics show less
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Selecting the appropriate style

Design is a style-driven media, and part of solving a visual solution is picking an appropriate style for any given project. In this movie, you'll see how picking the style for your project, whether it's a logo or an informational graphic, can help to improve its appeal to the intended audience. Style and context of design works like a personality; it can either attract, distract or even repel those who interact with it.

This is why it's so important to gather upfront information as we discussed in the previous movie. Your concept maybe sound but the personality of the style you choose can still be inappropriate for the intended audience, so pay close attention to the style you select. Let's take a quick look at an identity project I worked on and the rationale I used to determine what style to execute the designs in. My client, Red Lion Christian Academy, is a private school who needed to re-brand their image, their old identity was sinfully ugly and needed some graph...

Selecting the appropriate style
Video duration: 2m 57s 3h 14m Intermediate Updated Dec 01, 2015

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Selecting the appropriate style provides you with in-depth training on Design. Taught by Von Glitschka as part of the Drawing Vector Graphics

Subject:
Design
Software:
Illustrator
Author:
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