Selecting the appropriate style

Design is a style-driven media, and part of solving a visual solution is picking…an appropriate style for any given project.…In this movie, you'll see how picking the style for your project, whether it's…a logo or an informational graphic, can help to improve its appeal to the intended audience.…Style and context of design works like a personality;…it can either attract, distract or even repel those who interact with it.…

This is why it's so important to gather upfront information as we discussed…in the previous movie.…Your concept maybe sound but the personality of the style you choose can still be …inappropriate for the intended audience, so pay close attention to the style you select.…Let's take a quick look at an identity project I worked on and the rationale …I used to determine what style to execute the designs in.…My client, Red Lion Christian Academy, is a private school who needed to…re-brand their image, their old identity was sinfully ugly and needed …some graphic redemption.…

I ended up creating a two-part identity for them.…