Design is a style-driven media, and part of solving a visual solution is picking…an appropriate style for any given project.…In this movie, you'll see how picking the style for your project, whether it's…a logo or an informational graphic, can help to improve its appeal to the intended audience.…Style and context of design works like a personality;…it can either attract, distract or even repel those who interact with it.…
This is why it's so important to gather upfront information as we discussed…in the previous movie.…Your concept maybe sound but the personality of the style you choose can still be …inappropriate for the intended audience, so pay close attention to the style you select.…Let's take a quick look at an identity project I worked on and the rationale …I used to determine what style to execute the designs in.…My client, Red Lion Christian Academy, is a private school who needed to…re-brand their image, their old identity was sinfully ugly and needed …some graphic redemption.…
I ended up creating a two-part identity for them.…
- What is illustrative design?
- Establishing a creative brief
- Defining client expectations
- Exploring creative thinking exercises
- Art directing your drawing
- Selecting an appropriate style for each project
- Drawing and thumbnail sketching
- Discerning anchor point placement
- Building vector drawings with shapes
- Presenting your illustrations
Skill Level Intermediate
Q: This course was updated on 12/01/2015. What changed?
A: We updated 17 movies to reflect changes to the vector drawing workflow in Illustrator CC 2015.
Illustrator: Drawing without the Pen Toolwith Mordy Golding4h 39m Intermediate
Illustrator CS6 Essential Trainingwith Justin Seeley8h 48m Beginner
Insights on Illustrative Designwith Von Glitschka31m 2s Beginner
1. The Process
2. Creative Preparation
3. Drawing Your Design
4. Workflow Enhancements
5. Building Vector Shapes
6. Presenting Your Designs
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