Design is a style-driven media, and part of solving a visual solution is picking…an appropriate style for any given project.…In this movie, you'll see how picking the style for your project, whether it's…a logo or an informational graphic, can help to improve its appeal to the intended audience.…Style and context of design works like a personality;…it can either attract, distract or even repel those who interact with it.…
This is why it's so important to gather upfront information as we discussed…in the previous movie.…Your concept maybe sound but the personality of the style you choose can still be …inappropriate for the intended audience, so pay close attention to the style you select.…Let's take a quick look at an identity project I worked on and the rationale …I used to determine what style to execute the designs in.…My client, Red Lion Christian Academy, is a private school who needed to…re-brand their image, their old identity was sinfully ugly and needed …some graphic redemption.…
I ended up creating a two-part identity for them.…
Author
Updated
12/1/2015Released
12/21/2012- What is illustrative design?
- Establishing a creative brief
- Defining client expectations
- Exploring creative thinking exercises
- Art directing your drawing
- Selecting an appropriate style for each project
- Drawing and thumbnail sketching
- Discerning anchor point placement
- Building vector drawings with shapes
- Presenting your illustrations
Skill Level Intermediate
Duration
Views
Q: This course was updated on 12/01/2015. What changed?
A: We updated 17 movies to reflect changes to the vector drawing workflow in Illustrator CC 2015.
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Introduction
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Welcome1m 20s
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Exercise files1m 18s
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1. The Process
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Exploring analog tools2m 39s
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Exploring digital tools21m 9s
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2. Creative Preparation
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Creative preparation1m 12s
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The creative brief2m 24s
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Word associations1m 55s
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Mind mapping1m 55s
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Before. During. After.1m 25s
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I think, therefore I design2m 45s
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Using reference material2m 51s
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3. Drawing Your Design
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Anyone can draw2m 16s
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Thumbnail sketching2m 33s
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4. Workflow Enhancements
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Using custom scripts8m 29s
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Using layers7m 32s
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5. Building Vector Shapes
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The clockwork method13m 4s
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Prime point placement5m 4s
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The point-by-point method7m 27s
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The shape-building method9m 13s
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Symmetry is your friend10m 11s
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Art directing yourself1m 25s
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6. Presenting Your Designs
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Presenting your designs1m 3s
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Presentation formats9m 19s
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Revealing your designs1m 34s
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Writing a design rationale1m 55s
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Renewable creative energy13m 20s
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Conclusion
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Next steps39s
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Video: Selecting the appropriate style