Join Nigel French for an in-depth discussion in this video Replacing letters with words, part of Logo Design: Techniques.
- It's a commonly used graphic device…to substitute a word or letters in a logo with a picture.…This is called a rebus.…You're more likely to be successful with this technique…if the word is a common one,…or the letter is a simple shape.…Avoid substituting the first or last letter of a word,…which is likely to cause the word…to be read without the picture.…And keep the image simple.…Here are five simple examples.…For the first, I've substituted the letter O with a target.…
This is a custom shape taken from Photoshop.…So, in Photoshop, I went to my custom shape tool,…and from the pull down, I chose that symbol,…if you don't see all the symbols that I see here,…come and choose all to load all available symbols.…Then, holding down the shift key,…I draw out an example of that onto my canvas in Photoshop.…Command or control C to copy it.…Back to Illustrator where I paste it,…command or control V,…as a compound shape, it will start out with no fill.…
I can then size it and apply a fill to it,…and integrate it with my type as necessary.…
- Generating logo ideas
- Choosing the right typeface
- Designing with simple shapes
- Adding shine, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Preparing final files
Skill Level Beginner
1. What Makes a Good Logo?
2. Exploring Type Variables
3. Type Treatments
4. Designing with Simple Shapes
5. Logo Motifs
6. Logo Effects
7. Choosing Logo Colors
8. Lines and Stripes
9. Simple 3D and Shadow Effects
10. Finalizing the Logo
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