Join Von Glitschka for an in-depth discussion in this video Refining and removing the guesswork, part of Foundations of Logo Design.
Once you've isolated your strongest concepts, you'll want to refine the…drawing design. Refinement is all about making small…improvements to your work as you go. An idea might start off as a rough…thumbnail or doodle, then it progresses to a loose sketch that gets re-drawn into a…tighter sketch. And redrawn again as you continue to…improve the look and feel until you have it just right.…This process of drawing then redrawing will gradually improve its clarity and form.…
You may repeat this process several times before you get the results you're looking for.…I know this may seem methodical to some of you not used to working this way, but the…more you draw, the better you get. And the better you get, the faster you can…do it. So, let's say you've been hired to create…a logo for a company called Snug Bug Pillow.…They make comfy, oversized pillows. You've done all your research and project…preparation and have drawn out a bunch of ideas.…
You're now taking one of your strongest ideas and you need to flesh it out in…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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