See the redesign results since its roll out, and learn how this brand continues to benefit and grow from a well-executed design.
- [Narrator] I love how this whole project turned out, but the true success for design shouldn't be relegated to mere aesthetics. A brand's true success comes after the design is done and it's existing in the real world, competing with other brands and marketing strategies. How did OneStop Pro do? Let's take a look at the results. We launched this brand in August of 2016. After it launched, come December of 2016, the client connected me and told me that his revenue projections for the next calendar year, 2017, were going to double his revenue.
That's absolutely outstanding. That is awesome, and that shows you the strength and power of brand redesign, or branding in general when done well. He also reported that they've had a higher percentage of first-time contacts after they've rolled out their brand. That's carried through through the last year. The company has continued to grow and expand. They just bought out a construction company, and this brand is going to serve them well as they move into that new area also.
It's easier for them to now manage and market and promote their services and company because they have an established brand identity in place, and it's working well. I'm happy to say that I'm continuing to work with this client moving forward. It's just fun seeing him prosper and enjoy the brand design that we've created for him. The owner obviously loves his new brand. That's all the results for the company, but how has the public responded to the brand redesign itself? Well, the owner of the company has shared some really cool information with me.
One of them is people love his logo and they remember it, he says. People will go out of their way to comment on his logo. Matter of fact, one designer, some other designer, I don't know who it is, in Chicago, saw his truck and stopped him and said, "I love your logo. "Who did that?" He told him and he just kept telling him how good the logo was. He didn't expect that. I never expected that, so I thought that was pretty cool. People say they call after seeing his vehicles, and that shows you the power of that daily kind of face forward to the public marketing and advertising that a vehicle can accomplish when done well.
It's great. People see his vehicle, they remember it, and they call him when they need that service. People ask if they can buy his company shirts. They see his crew wearing these shirts. They're so endeared to his brand character now that people have actually asked if they could be buy one. I don't think he's selling it, but that's always a good thing when you can build up that kind of interest in your brand. Probably the number one feedback that he's received that surprised him, it surprised me, but it really makes me proud of the work we've done, is the competitors ask if he's a national brand.
That's the aesthetic we've accomplished by rebranding his company. It went from where it was, not helping him to grow and promote at all, to now he is competing on the same visual level as a national brand. That's great. Combine that with his impeccable service and he is going to have nothing but success moving forward. Now this rebrand, even though it's been an overwhelming success, and I'm so glad for that for the company, the brand itself is only get to get better over time.
It's going to continue to build its own equity as well. Why is that? That's because we have a nice brand continuity going. The owner is working on eventually franchising this brand to others, which could take it national. That's amazing. Brand redesign doesn't have to be intimidating. Even though it can be a challenge to keep clients on track and dedicated to a brand continuity, the benefits for doing so can be life-changing and very rewarding for both parties.
I want to thank you for watching Brand Redesign. I hope you found this course helpful, and I encourage you to watch my other two companion courses I've mentioned previously. Those two are Learning Logo Design, and the second one is Logo Design: Illustrating Logo Marks. They all work together and will fill in all the gaps related to research, ideation, drawing, design, vector building, and final delivery of well crafted brand logos.
Thank you for watching, and remember, life is too short for bad design.
Join Von Glitschka, illustrative design guru, for this hands-on project that demonstrates what successful rebranding involves from the designer and the client. He takes the existing brand for a small plumbing and electrical company and asks questions to get a deeper understanding of their goals. He maps the answers to a new name and develops a logo that better represents the brand values. He solicits and incorporates feedback from the client, and then presents the final brand assets. Last, he reviews the uniforms, vehicle wraps, asset library, and advertising campaigns that were developed to complement the new direction.