Join Von Glitschka for an in-depth discussion in this video Quoting a project, part of Learning Logo Design.
I'm a big believer in playing to your strengths when it comes to creative skills.…We're all well aware of our own creative proclivities in regards to designing logos…as well as how long it might take us to finish a logo project.…But value as a designer is more than merely billing for our time to lay out graphics.…It's also about the value of the final work in context of the client's use.…I always try to quote a little higher than what I think the client will be…comfortable with so I can always negotiate down and still land on a fair market value…for the work being produced. A whole course could be done on quoting…design projects, so I'll speak in generalities and not specifics when it…comes to how much you charge for a logo identity project.…
The most important thing to do when quoting any design project is to itemize…all the deliverables. What you're going to create and how much…you'll be paid to create it. Nothing about a quote should be vague.…It should be all clearly defined so both parties fully understand what it includes,…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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