Join Nigel French for an in-depth discussion in this video Project overview and choosing fonts, part of Type Project: Dada Poster.
Dada was an avant-garde European art movement that began in 1016 and lasted until the early 1920s. It started in Zürich, Switzerland in opposition to the First World War, and spread to Berlin, Paris and New York. Dadaism was primarily involved in the visual arts, literature, poetry, art manifestos, art theory, theater and typography. Dada rejected logic and reason, which it regarded as having failed to prevent the catastrophe of the First World War and instead prized nonsense, irrationality and intuition.
For this course, I've created a Pinterest board, to give you a flavor of Dada type styles. And for inspiration, you could access the board here. I've chosen to illustrate the text, not the old, not the new, but the necessary. A quote from Tristan Tzara one of the most influential members of the Dada Movement. Just a word or two about the logistics of my font choices. The dadaists were less concerned with choosing a typeface to convey a brand, the way designers are today.
And more about using whatever was at hand in ways that were unexpected and unconventional. To keep the look of your post authentic, choose typefaces that were designed prior to 1914 or there abouts. Or revivals of styles that were popular prior to 1914. I've chosen typefaces that are available on Adobe Typekit, so if you are following along and you have a subscription to the Creative Cloud, you have access to these same typefaces.
Which are all available for desktop use. Rosewood Std Fill. Lexia Black, which I chose as being a very solid slab serif. Mainly because Clarendon which is a favorite typeface of mine, was not available on Adobe Typekit. Birch, a wood type and alternate Gothic, which is a modern design typeface but references the Gothic sans serif style that was popular during this time.
I'm also using the pointing finger dingbat from Adobe Woodtype Ornaments. If you don't have Adobe Woodtype Ornaments, you can find similar in Zapf Dingbats or in Winddings.
Want more inspiration? Check out Nigel's Pinterest board at http://www.pinterest.com/nigelfrench/dada-typography/.