Join Von Glitschka for an in-depth discussion in this video Profiling clients via customer creative briefs, part of Learning Logo Design.
Using a custom creative brief is all about moving past the surface information and…diving deep into the psyche of a client. You're after the emotional and intuitive…essence of your client's business, product, or service.…Determining your client's profile is all about documenting and analyzing their business.…Product or services in terms of it's psychological and behavioral characteristics.…Now that may sound intimidating but it can be greatly simplified.…
In order to implement it for a small business client, for example, spend the…necessary time to carefully craft questions.…That will elicit a more in depth understanding of who your client is and…how they think about themselves. Force your client to view themselves from…an uncomfortable position. Help them to see their company from their…audience's point of view etc. The whole point of custom creative brief…is to unearth unexpected information that, in turn, will help you make some…conceptual connections that you can leverage for design solution.…
Your questions will, of course, vary depending on the specific type of business…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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