Join Nigel French for an in-depth discussion in this video Presenting the logo ideas, part of Designing a Logo for a Band.
…Because I'm presenting my ideas remotely, I'll be sending them as PDF files.…In the absence of me being there to…explain them, they need to speak for themselves.…When presenting your logo ideas, don't show anything you're not happy with.…And don't overwhelm your client.…Distill your ideas to just the best ones.…I'm putting each iteration on its own page,…so there's no distraction from competing versions around it.…I'm also changing the order of my ideas.…
I much prefer my third idea, the North by…Northwest, which I'm not calling Raven, to the other two.…That's the one that I'm now calling idea number one.…And I want my client to see that one first.…So this is what I sent to my client.…That's idea number one, and this is idea number two…and idea number three.…So there are responses.…Firstly, idea number three, the mysterious figure.…I thought it looked interesting, but too evocative of a spy movie.…Idea number two, like the general idea, but felt the enclosing shape too limiting.…
Idea number one.…The one you're looking at.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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