Join Nigel French for an in-depth discussion in this video Presenting ideas to the client, part of Designing a Logo.
Throughout the course of these videos, you've seen me work on various concepts for…our logo for the company Deep Green, a garden design company. It's now time to…present some of those concepts to our clients. So, I want to find the three…best and explore slightly different variations of each one and then present…them to the client. Hopefully, they will like one of them. We take the one that…they like, we refine it further, especially we look into the issue of what…color we are going to use. Because right now, we haven't really explored color…options too much. When our client signs off on that finished version, we…prepare the digital files. The print version or versions because perhaps there…will be alternative versions and the web version or versions and then when the…whole thing is done, we archive the job.…
So, here I'm in Illustrator and in no order of preference here are my three…concepts: #1 , #2, and #3. Let's look at them one by one. So, this first one…with the reversed out type coming from the leaf, this just kind of happened very…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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