Join Nigel French for an in-depth discussion in this video Presenting concepts to your client, part of Designing a Logo for a Media Company.
So, now that we've incorporated the feedback from our informal focus group, it's…time to present to our client.…We have distilled down even further our ideas into three solid concepts.…Firstly I just want to say a few words about the presentation itself.…All fairly commonsense, but since it's such an important part of the whole…process, it's worth just enumerating these things.…Firstly, you want to be the one who's in control here, you are conducting the…meeting, rather than just responding to your client.…
So, you need to take charge.…Part of that means arriving wherever the presentation is taking place. If it's a…neutral venue, or if it's at your client's offices;…you need to arrive in plenty of time, so that you can setup in unhurried way,…you can have all of your printouts ready, you've got your presentation on your…laptop, or however it's going to be presented, ready to go.…Start out by reiterating the brief;…just so that everybody is on the same page, nobody is going to have been as…involved in this whole process as you.…
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos