Join Von Glitschka for an in-depth discussion in this video Presenting brand systems, part of Foundations of Logo Design.
You might have noticed in the previous video that I was showcasing more than one…design for each direction I created. That's because I like to present what I…call brand systems. Each system is presented in a close to…final format, and consists of a primary logo design, and a secondary logo design.…If the primary is a vertical format then I might produce a horizontal format as well.…Sometimes I'll produce several versions of both orientations just to give my clients…a broader range of choices in their marketing efforts.…
My brand systems may also include secondary brand graphics, such as iconography.…Repeat patterns, logo bugs, or badged graphics.…These are secondary branding elements that can be used in context with the clients…primary logo, yet work all together as a integrated visual identity system.…I only include these types of extra's if it's appropriate and the timeline and…budget permit me to. I'll admit sometimes I create these extra…elements on certian design directions because I happen to like it a little more…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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