From the course: Creating and Adapting a Logo

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Preparing your logo for vector-based shading

Preparing your logo for vector-based shading

From the course: Creating and Adapting a Logo

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Preparing your logo for vector-based shading

- In this chapter, we'll add what I'm calling device independent shading, and the idea is this, we have a black and white version of our logo for single-color reproduction and we have a spot-color version for conventional pre-press. Now what we need is something that looks great big and backlit, as well as onscreen, by which I mean kiosk, dedicated display or the web, which gives us permission to get creative with our colors without concerning ourselves with the usual output headaches like half tones and banding. In other words, we're now free to introduce shading in the form of gradients. In fact, what we're seeing here is the product of three overlapping gradients working together, subject to translucency and blend mode. At the same time, we're maintaining that turquoise and blue color scheme that we established in the previous chapter, although, and we have to be careful here, we're doing so subjectively. So it's gonna help if you have a discriminating sense of color and you're…

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