Join Deke McClelland for an in-depth discussion in this video Preparing your logo for vector-based shading, part of Creating and Adapting a Logo.
- In this chapter, we'll add what I'm calling…device independent shading,…and the idea is this,…we have a black and white version of our logo…for single-color reproduction…and we have a spot-color version…for conventional pre-press.…Now what we need is something that looks great…big and backlit,…as well as onscreen,…by which I mean kiosk, dedicated display or the web,…which gives us permission to get creative with our colors…without concerning ourselves with the usual output headaches…like half tones and banding.…In other words, we're now free to introduce shading…in the form of gradients.…
In fact, what we're seeing here is the product…of three overlapping gradients working together,…subject to translucency and blend mode.…At the same time,…we're maintaining that turquoise and blue color scheme…that we established in the previous chapter,…although, and we have to be careful here,…we're doing so subjectively.…So it's gonna help if you have…a discriminating sense of color…and you're working on a calibrated system.…
- Identifying the brand's objectives
- Sketching a design
- Drawing the artwork in Illustrator
- Selecting the perfect font for a logo
- Adding type
- Choosing and assigning spot colors
- Adding vector-based shading with gradients
- Using photographic details for a more photorealistic look
- Changing the orientation of a logo
Skill Level Intermediate
Designing and Animating a Mind-Bending Illusionwith Deke McClelland1h 26m Intermediate
Designing Your Own Online Avatarwith Deke McClelland3h 37m Intermediate
Photoshop CC Essential Training (2013)with Julieanne Kost14h 58m Beginner
1. Brainstorming and Development
2. Drawing the Art for Your Logo
3. Setting the Type
4. Assigning Spot Colors for Print
5. Adding Device-Independent Shading
6. Adding Some Photorealism
7. Changing the Orientation
Until next time1m 40s
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