Join Nigel French for an in-depth discussion in this video Preparing web files, part of Designing a Logo.
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Now when creating the web version we can adopt a slightly different approach…and that involves using this tool, the Crop Area tool where we can use this to…define the portion of our board that we wish to capture. So I'm going to zoom…in on our Regular logo, define a cropping area, make sure that the spacing…around the logo is uniform and then go to the File menu and choose Save for Web…& Devices. So let's see, here we have the original on the left-hand side and…our optimized version on the right-hand side. What you first see when you come…to this dialog box may vary slightly but I'm looking at a 2-Up layout.…
Now its chosen, the Gif file format and that is actually the file format we…want and if your logo is using flat colors and type as mine is and as yours…probably is too than the GIF file format is going to give us the crispest…version of the logo. So that's the one that we want, I'm going to, it maybe…worth experimenting with these different color palettes to see which one gives…the best result. I think in this case they all are going to be identical so I'm…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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