Join Nigel French for an in-depth discussion in this video Preparing variations of the logo design, part of Designing a Logo for a Band.
…So after some back and forth with the client, we have agreed upon this…as the logo, and we now need to prepare different variations of this logo.…A variation for, four color printing, with the stylings, and without the stylings.…Reversing out of a solid shape without the stylings.…And then, we need the same in black and white.…And we need the same in spot color, either with printing on paper or on fabric.…And that's what this version down here at the…bottom is, and that's also going to require an extra step.…
Because this effect rise upon transparency, as we can…see in the full color version, I don't want to…use transparency in the spot color version because it…can be problematic when printing in spot colors using transparency.…So we need to break this into solid shapes.…This is all one color.…We have the blue and the closest Pantone match to the four color blue that we are…using is Pantone 3005 and that's at 100% for the type at 20%.…
Where the shapes don't overlap the type and at 60% where they do overlap the type.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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