Join Nigel French for an in-depth discussion in this video Preparing print files, part of Designing a Logo.
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So all that now remains is for us to make the digital files for the print and…the web versions of our logo. I'm going to begin with the print and I'm using…this document here as our master file from which I'll be copying the different…versions of the logo and pasting them into separate documents and then saving…them out from there.…So I'm going to do this for the regular version, I'm going to select that, all…the elements are grouped together and I'm going to copy that, Apple or Ctrl+C,…create a new document Apple or Ctrl+N. I want to make sure that the Document…Profile is Print, not really that bothered about what the Size is, doesn't…really make any difference, click OK. Apple or Ctrl+V to paste.…
I want to do one more thing here and that is -- so that we don't leave anything…to chance with the fonts. I'm going to convert the fonts into outlines that way…if the recipient of this logo file does not have Myriad Pro it's still going to…look okay. Of course we need to make sure that we retain our master file with…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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