Join Von Glitschka for an in-depth discussion in this video Pitching your work, part of Foundations of Logo Design.
Developing and designing well-crafted logos takes a lot of hard work and time to…do it well. And the same level of dedication you spent…in creating the logo should also be carried out when you pitch your directions…to your client. A good design can easily be derailed by a…poor presentation, so it's important to invest the necessary time.…To communicate your ideas adequately and keep the project moving forward.…In this chapter, we'll cover close to final comps presenting brand systems,…sharing a vision and design rationales. When you present ideas, you don't want…your format to detract from your design's overall message.…
You want to keep your ideas center stage and prevent any unnecessary distractions.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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