Join Von Glitschka for an in-depth discussion in this video Picking appropriate styles, part of Foundations of Logo Design.
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Design is a style-driven medium, and part of the logo design process is picking an…appropriate style for your project. And yes, you can pick an inappropriate style.…Actually, it can be very inappropriate style.…Style in context of the design works like a personality, and just like a…personality, it can be one that attracts those who engage it or it can be one that…distracts or even repels those who interact with it.…
Noodle Girl was a brand exploratory for an Asian food company that specializes in noodles.…So the style that worked well with this project was a linear line, a continuous…line style to reflect the idea of noodles. Old Growth Capital was an identity concept…for a financial investment firm, so the style is more reserved and iconic.…The logo mark is nested in a wax seal type of O shape to reinforce the official…aspect of their services. Skrumps was a custom logo-type design for…a kids TV production of the same name, so the style is fun and juvenile in nature,…and the shapes reflect many of the funky characters in the actual show.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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