Join Von Glitschka for an in-depth discussion in this video Paul Howalt, part of Foundations of Logo Design.
The next artist we're going to look at is Paul Howalt.…He's a designer based out of Gilbert, Arizona and the logo I want to share with…you is one he designed for a company called Oomph.…Fun name, love it. If you take a look at Paul's sketches…Paul, I've known Paul for quite a while. He's a prolific drawer.…he draws all the time. But what I love about his visual identity…work is he will just, just create a massive amount of sketches.…
In terms of exploring all the various possibilities of where he could go with…the logo. So when you look at his sketch that you…can see right now. There's all kind of different directions…he could possibly take. So, he really does a good job of vetting…all the possibilities in his sketch stage. When Paul goes to vector, he doesn't just…merely create three or four directions like a normal human being.…He actually creates, once again, a massive amount of directions that he produces.…
You can see all of those shown here. And, these are great, all, any one of…these directions would work great for the companies designing for.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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