Join Von Glitschka for an in-depth discussion in this video Patterns in the context of visual identity, part of Drawing Vector Graphics: Patterns.
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…When creating visual identity systems for my client, often I'll…design a brand pattern that aligns with their new identities aesthetic.…This gives them more flexibility since they can use…the secondary brand element on marketing and other identity materials.…Let's take a look at a few examples of brand patterns.…In this movie, I want to show you three identity…projects that I created what I call brand patterns for.…And all a brand pattern is, is a secondary branding element that a company can…use in their print collateral pieces or…their marketing efforts that reinforces the primary brand.…
You don't want it to degrade.…It's just a treatment in a graphic…sense that reinforces the overall brand aesthetic.…And in this case, for the first example…I'm going to show you here, is Nuevo Bistro.…You saw it appear in a previous movie.…I showed you the menu layout using a custom pattern brush…to create the classical frame that we used on that menu.…And so now, I want to create a brand pattern…based off of this identity, and that core asset…
In this installment of Drawing Vector Graphics, Von Glitschka demystifies the pattern design process, explaining tessellations (mathematical tiles that lie at the heart of patterns) and visiting the various methods of creating new patterns. He shows how to build repeating patterns with Illustrator's pattern tools and pattern brushes, and incorporate patterns into your design. The course also features patterns from some of the industry's most inspiring designers.
- Establishing the bounding box for your tile
- Drawing your design
- Creating a pattern swatch
- Refining art with the Pattern tool
- Saving your design
- Creating a pattern brush
- Using your pattern in designs