Patterns in the context of visual identity


show more Patterns in the context of visual identity provides you with in-depth training on Design. Taught by Von Glitschka as part of the Drawing Vector Graphics: Patterns show less
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Patterns in the context of visual identity

When creating visual identity systems for my client, often I'll design a brand pattern that aligns with their new identities aesthetic. This gives them more flexibility since they can use the secondary brand element on marketing and other identity materials. Let's take a look at a few examples of brand patterns. In this movie, I want to show you three identity projects that I created what I call brand patterns for. And all a brand pattern is, is a secondary branding element that a company can use in their print collateral pieces or their marketing efforts that reinforces the primary brand.

You don't want it to degrade. It's just a treatment in a graphic sense that reinforces the overall brand aesthetic. And in this case, for the first example I'm going to show you here, is Nuevo Bistro. You saw it appear in a previous movie. I showed you the menu layout using a custom pattern brush to create the classical frame that we used on that menu. And so now, I want to create a brand pattern ba...

Patterns in the context of visual identity
Video duration: 8m 6s 4h 0m Intermediate

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Patterns in the context of visual identity provides you with in-depth training on Design. Taught by Von Glitschka as part of the Drawing Vector Graphics: Patterns

Subject:
Design
Software:
Illustrator
Author:
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